The Personal MBA: Master the Art of Business eBook: Josh Kaufman: Kindle Store
A world-class business education in a single volume.
Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether.
Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
The Personal MBA explains concepts such as:
*The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets.
*The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.
*The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability-if you know how to support the price you're asking.
*4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?
True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.
- Format: Kindle Edition
- File Size: 721 KB
- Publisher: Portfolio (December 30, 2010)
- Sold by: Penguin Publishing
- Language: English
- ASIN: B0046ECJ8M
- Text-to-Speech: Enabled
Easily In My Top 5 for Business
I went to college and got a business degree, and was offered the opportunity to get a more advanced degree. I turned it down for several reasons:
1. College is super expensive.
2. Nobody seemed to care that I got my first degree.
3. I was getting A’s, yet not learning anything and getting bored out of my mind.
As someone who reads several business books a month, I’ve had a chance to peruse a lot of helpful material. On the top of the pile sits the Personal MBA.
Kaufman makes a clear argument for personal education, which is everyone’s responsibility regardless of whether they are in college or not. From there, he discusses all the major points he has found up to the point of publishing this book that have helped shape his thoughts and become more productive in the corporate and self-employed environments.
If you like reading and hate the fact that you can buy only one book to get all this great material, he includes a list of other useful business books so you can keep studying whatever you like.
Outstanding crash course
I highly recommend the Personal MBA to anybody who wants to learn more about business. Regardless of what industry you work in or your daily responsibilities, this book will educate and embolden you. Each chapter provides a primer on its subject, adeptly balancing theory and real-world examples. As another reviewer pointed out, the quotations alone are worth the price.
At the end of the book, Josh provides a list of the “99 Best Business Books” covering myriad topics. I recommend reading this book first for foundation in each topic, then working through the list at your own pace. It’s full of gems that complement and reinforce the Personal MBA’s lessons.
If you’re on the fence about Biz School
My husband goes back and forth about going to business school but his biggest "con" is the cost and whether it’s worth it. Mr. Kaufman might be coming from a biased side, but his book is clear and to the point that you don’t have to go to business school to excel in business. Considering my husband would sink about 100k into bschool, this book was great. If you’re looking for everything you’d learn at Harvard BSchool in a book, this is not it, but not everyone needs that. For those who want a voice on the side saying NOT to go through the time and expense of biz school, this is a good book to check out. He also has an excellent website, if you want to go there first.
Brain Sizzlingly Good
Have you ever read a book so good it makes your brain sizzle. While reading it you can actually feel the new interneuronal connections forming. Yea, this is one of those books.
Josh teaches you all the important concepts and mental models involved in running a successful business.
I have been an entrepreneur since I was 15, I have always had a love of learning and a love of reading. That means I have read many business books and The Personal MBA is a book I wish I read a decade ago.
ABOUT THIS BOOK
Josh covers all the important knowledge you have to have in order to run a successful business. Think of reading The Personal MBA as like building a house. When you build a house you start with the foundation, then the walls, roof, doors, and windows, all the parts you need to have livable house.
Other business books might give you just the windows, or just the walls, but leave out the rest.
The Personal MBA is the whole package and by reading it you will be ready for action.
I highly recommend you buy The Personal MBA and read it.
A NOTE ON THE KINDLE VERSION
To everyone complaining about the price of the kindle version: your not paying for ink and paper, your paying for the information. Your paying for the value Josh has added to the information.
The first business book that’s a page-turner!
I am a professional software developer, and I usually read works of fiction or tech books. Most of my business knowledge comes from workplace experiences and online articles.
I have heard about many great business books, but I absolutely love “The Personal MBA” by Josh Kaufman. I am currently at 25% of the Kindle version of this book, but I feel very strongly about this book even at this stage.
To paraphrase the author, “you can’t make someone want something that they don’t already want (or believe in)”. This is how I feel about “The Personal MBA”.
As I clicked through the pages on my Kindle, I realized that it was so easy to follow along, because I agreed with him on most topics (or at least understood his reasoning).
This book is in sync with my existing beliefs on how to conduct business properly and deliver what customers want. Now, I just have the terms to describe those beliefs.
Great book for the current or future business owner
Still reading but the information Josh lays out in this book is indespensible. I’ve learned so much in only four chapters thus far. I’m excited to understand the information to come.
This book also goes into detail about how to approach potential customers and clients with your products or services. I think I’ll refer to this book for years to come as I grow my small business.
great book to keep on the shelves.
A very simple and an outstanding book for everyone who wishes to do a business. A successful business! I would definitely recommend it as a Must-have to each of you!!