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The Personal MBA: Master the Art of Business

March 27, 2012 | Author: admin | Filed under: General Business,MBA

The Personal MBA: Master the Art of Business eBook: Josh Kaufman: Kindle Store


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Amazon Price: N/A (as of November 24, 2014 2:35 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

A world-class business education in a single volume.
Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether.

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

The Personal MBA explains concepts such as:
*The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets.

*The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.

*The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability-if you know how to support the price you're asking.

*4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?

True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.

Product Details

  • Format: Kindle Edition
  • File Size: 721 KB
  • Publisher: Portfolio (December 30, 2010)
  • Sold by:  Penguin Publishing
  • Language: English
  • ASIN: B0046ECJ8M
  • Text-to-Speech: Enabled

Customer Reviews

Easily In My Top 5 for Business

 June 19, 2011
By David G. Allen "Author of Emotionally Bulletp…

The title could have been, "How to be an All-Around Optimized and Awesome Human Being"…

 May 13, 2014
By Adam

Outstanding crash course

 February 6, 2011
By Bert Johnson

If you would just read one business book. Read this.

 May 22, 2013
By Lucas Yu

DIY MBA

 June 11, 2014
By ZEBULON J JONES

Great book for the current or future business owner

 October 8, 2013
By Michael

xygoxen

1 person has left a comment

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