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Breakthrough Entrepreneurship

April 16, 2012 | Author: admin | Filed under: Entrepreneurship

Breakthrough Entrepreneurship (9780983961109): Jon Burgstone, Bill Murphy Jr.: Books


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Amazon Price: $27.95 $26.90 You save: $1.05 (4%). (as of September 1, 2014 7:28 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

From Publisher's Weekly:

"Writing with business journalist Murphy, entrepreneurship expert and UC-Berkeley professor Burgstone offers a strong, comprehensive handbook for aspiring entrepreneurs who are seized with the fire of ambition but unsure where to begin. The authors detail a step-by step framework for readers to brainstorm a winning business idea, test it before they've committed too much time and money, and develop it into something great. Using examples of companies large and small (Zipcar, Parenting, Wal-Mart, Google), Burgstone and Murphy teach readers to find and fill an unmet customer need, plan for profitability, strive for sustainability, establish credibility, gather necessary resources, lead and manage effectively, and maintain balance. Their enthusiasm and energy make even complex questions about idea generation, customer acquisition, and leadership accessible; and the practical, easy to understand instruction will be invaluable to the budding entrepreneur."

Product Details

  • Hardcover: 282 pages
  • Publisher: Farallon Publishing (March 6, 2012)
  • Language: English
  • ISBN-10: 0983961107
  • ISBN-13: 978-0983961109
  • Product Dimensions: 9.1 x 6.2 x 1.1 inches
  • Shipping Weight: 1.3 pounds

Customer Reviews

Must Read for Aspiring Entrepreneurs

 January 12, 2012
By asub90

Worth reading

 January 20, 2013
By SF Local

Burgstone and Murphy Provide "Max Info For Min Cost" Guide For Entrepreneurship

 April 9, 2012
By tayar23

Must have…

 February 27, 2013
By Craig Copeland "Finish What You Start Guy"

A Good Starting Place for A Budding Entrepreneur

 January 24, 2013
By H. Kline

Most Comprehensive Entrepreneurship Book Out There!

 October 15, 2012
By Sahil Bloom

Excellent

 May 31, 2013
By Marcese Maschietto

A great book on entrepreneurship. Highly recommended.

 March 12, 2013
By A.H.

A Great Overview

 February 3, 2013
By MollyHayward

This is required reading for anyone wanting to start a company!

 February 9, 2014
By Alecorahoy

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