The How-Tos Of Selling Over The Phone
March 9, 2008 | Author: admin | Filed under: Careers, General Business
If you want to be successful in phone sales, you need to grab the customer’s or potential customer’s attention right away. If you “smile when you dial” and sound upbeat, there’s a good chance you will have a captive audience. Once you grab the customer’s or potential customer’s attention, you need to get them to like and trust you. If a customer likes you and trusts you, they will buy from you. Once they buy from you, you need to keep them buying from you.
Here are some tips on how to be a success at phone sales.
First, you need to get a hold of the decision maker. When someone answers the phone, I like to introduce myself and say, “I’m looking for your __________ buyer.” When I say this, if they buyer is there, I’m usually transferred right over. If the buyer is not there, I’ll ask the buyers name and the best time to reach them. Doing this saves having to make numerous succeeding calls and frees up a good amount of time to focus on more sales.
Secondly, know that sales is a numbers game. The more people you call, the more you will sell. If your closing ratio is 50%, that’s awesome. Your closing ratio might only be 10%, which means….you have to make a lot of calls. Leads are everywhere and you need to find your own leads. The internet is great for finding leads. That was my biggest source for cold calls. I strongly suggest that you do this. You’ll be amazed and pleased at what you find.
Third, don’t take it personally when a buyer tells you no. That’s when the sale starts anyway. Stay on the phone for as long as you can and keep talking until something happens. If something doesn’t happen, and the client or potential tells you they have to go, ask them if you can call them back another time.
Fourth, if a time is set to call them back, make sure you follow up. It’s easy to make the first call. The hardest part of the sales process is the follow up. Either set up a tickler file or jot down a note in your day minder.
Lastly, establish a rapport. You can do this over the phone, trust me. One of the phone companies used to refer to the phone as the next best thing to being there. Not only talk to your clients about business, talk about the weather, sports, family or anything else you can find to talk about. You should talk to your customers like you’d talk to a friend. Talking to your customer like a friend is very disarming. It makes them feel like they are the most important person on planet earth, and that is how they should feel. This is all apart of the whole like and trust thing. Because of like and trust (the two main ingredients to closing the sale), I used to sell to customers a coast away. These people didn’t know me or the products I sold, yet gave me their credit card number on the first call.
Once you’ve landed a customer, do everything to keep them. Call them on a regular basis. Give them impeccable customer service and you will be in their circle of trust forever. Your customers will love to hear from you and you will stand out above your competition.
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Mike Bova is the Madison County Advertising Director & Business Columnist for Eagle Newspapers in Syracuse, NY. Mike owns several websites including http://www.upstateshopping.com The Upstate New York Shopping And Business Directory. Mike has spoken in front of many business groups, conducted several sales training seminars and trains corporate sales staffs. Mike is launching his own site soon. |
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